4 Comments
Jan 11, 2023·edited Jan 11, 2023Liked by Juan J. Ramirez

Excellent write up, the great debate of form following function. In such a fast paced industry such as tech, would both sit closely aligned? All too often once the function is complete and sales are met, is there necessity to concentrate further on form... As a designer I'd argue yes, if we are to differentiate and stay ahead of the game. All very controversial nonetheless, thank you.

Expand full comment
Jan 9, 2023Liked by Juan J. Ramirez

Thank you for the terrific write-up. I passionately believe that aesthetics help translate perspectives into tangible and efficient products. Your article vitalized my beliefs around design and aesthetic!

Expand full comment

I've had a version of this thought but never seen it expressed this clearly 🙌

"First, aesthetics aren't necessarily about creating an exuberant visual design or an elevated visual experience. Sometimes aesthetics are just about simplicity and consistency."

Expand full comment